Our Story

 

 

 

  

Hello, I'm Incia. Mom to a feisty toddler, product designer by trade and founder of Sunday Story. I started Sunday Story, a premium, children's sleepwear brand, soon after the birth of my son two years ago. From the moment I held him, as many parents are, I was intent on finding the most gentle and comfortable textiles to clothe his sensitive skin. I knew my options were limited and so the journey to Sunday Story began. I started this collection as a way to ease the endless assault of choices that we face as parents. As a new mother but also a new consumer to children's wear, I found myself tirelessly hunting for classic styles, trying to find minimalist essentials that my son could comfortably wear to sleep, but also eat, play, and lounge around in. So I designed a collection of elevated basics that allow him to do just that. 

When I started Sunday Story, it was important to me, as a new mother and designer, that I remain committed to my core values of sustainability and ethical manufacturing. Our apparel is made locally in Canada, from our textiles, and manufacturing, and everything in between. This means that we can confidently maintain the highest standards of quality and ensure that each piece is ethically sourced and made with your little one in mind.


I hope that through Sunday Story, we make conscious choices to leave a healthier and more equitable planet for future generations to inherit. I'm excited to see what the future holds for us and grateful for the opportunity to be a part of your little one's journey.

 

With love,

Incia Khalid.